Privacy Policy

Last Updated: November 4, 2026

At By Morgans, we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains what information we may collect when you visit our online store, how we use and share that information, and the privacy rights available to you.

1. Who We Are

This website is operated by:

• Store Name: By Morgans

• Legal Business Name: Tade Ecom Ltd

• Registered Business Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

• Company Registration Number: 16577527

• Email: info@bymorgans.com

• Website: www.bymorgans.com

2. Information We Collect

When you visit our website, place an order, or contact our customer support team, we may collect the following categories of personal information.

Personal Information

Your first and last name, email address, phone number, billing address, and shipping address.

Order Information

Products purchased, order amounts, purchase history, shipping details, return requests, and communications with our customer support team.

Payment Information

Payments are processed through secure third-party payment providers.

We may receive limited transaction information, such as payment confirmation and transaction status. We do not necessarily have access to your complete credit card information.

Technical and Usage Information

We may collect your IP address, browser type, device information, pages visited, browsing activity, and other information about how you interact with our website.

3. How We Use Your Information

We may use your personal information to:

• Process, confirm, and ship your orders.

• Manage payments, refunds, and returns.

• Provide customer support and respond to inquiries.

• Handle complaints and resolve order-related issues.

• Prevent fraud and maintain website security.

• Comply with applicable legal, tax, and accounting requirements.

• Improve our website, products, and shopping experience.

• Send promotional emails and marketing communications where permitted by law.

• Measure advertising performance and personalize marketing where permitted.

4. Legal Grounds for Processing

Where applicable privacy laws require a legal basis for processing personal information, we may rely on:

• Contractual Necessity: To process purchases and fulfill orders.

• Legal Obligations: To comply with applicable laws and regulations.

• Legitimate Interests: To operate, protect, and improve our business where permitted by law.

• Consent: Where required for certain marketing activities, cookies, or other data processing.

5. Sharing Your Information

To operate our online store and provide our services, we may share necessary personal information with trusted third-party service providers.

These may include:

• Shopify, our e-commerce platform.

• Payment processing providers.

• Shipping carriers and logistics partners.

• Website hosting and technology providers.

• Customer support platforms.

• Analytics and advertising partners, where permitted by applicable law.

We seek to limit the information shared to what is reasonably necessary for the relevant service.

We do not sell customer contact lists for money. However, certain advertising or analytics activities may qualify as a "sale," "sharing," or targeted advertising under applicable U.S. state privacy laws.

Where required, we provide consumers with applicable opt-out rights.

6. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve your shopping experience.

Essential Cookies

These help operate our website, maintain your shopping cart, and support secure checkout.

Analytics Cookies

These help us understand website traffic and improve our store's performance.

Advertising Cookies

These may be used to measure advertising campaigns and display relevant advertisements.

You can manage certain cookie preferences through your browser settings or any privacy preference tools made available on our website.

Where required by applicable law, we will obtain consent or provide opt-out options for nonessential tracking technologies.

7. Marketing Communications

If you subscribe to our newsletter or agree to receive promotional communications, we may send you updates about our collections, new arrivals, special offers, and seasonal sales.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our messages.

You may also contact us directly at info@bymorgans.com.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Certain order, payment, and transaction records may be retained for longer periods to comply with legal, tax, accounting, or regulatory obligations.

Retention periods may vary depending on the type of information and applicable legal requirements.

9. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Our website uses secure payment processing solutions to help protect transactions.

However, no method of electronic transmission or storage can guarantee absolute security.

10. International Data Transfers

By Morgans is operated by Tade Ecom Ltd, a company registered in the United Kingdom.

Our service providers may process or store personal information in the United States, the United Kingdom, or other countries.

Where applicable law requires additional safeguards for international transfers, we will take appropriate measures to comply with those requirements.

11. Your Privacy Rights

Depending on your state of residence and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include:

• Right to Access: Request information about the personal data we maintain about you.

• Right to Correction: Request correction of inaccurate personal information.

• Right to Deletion: Request deletion of certain personal information, subject to legal exceptions.

• Right to Data Portability: Request a copy of certain personal information in a portable format.

• Right to Opt Out: Opt out of certain sales or sharing of personal information or targeted advertising, where applicable.

• Right to Withdraw Consent: Withdraw consent where processing relies on consent.

• Right to Non-Discrimination: Exercise applicable privacy rights without unlawful discriminatory treatment.

Some rights may be subject to verification, exceptions, or eligibility requirements under applicable law.

To submit a privacy request, please contact:

info@bymorgans.com

We will review and respond to requests within the timeframes required by applicable law.

Where required, we will also provide a process to appeal a decision concerning a privacy rights request.

12. Children's Privacy

Our online store is intended for a general audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 in violation of applicable law.

If we become aware that such information has been collected improperly, we will take appropriate steps to address the situation.

Parents or legal guardians who believe their child has provided personal information may contact us at info@bymorgans.com.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, services, technology, or applicable laws.

Any updates will be published on this page with a revised "Last Updated" date.

We encourage customers to review this policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

By Morgans

Operated by: Tade Ecom Ltd

Email: info@bymorgans.com

Registered Business Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ